Before you know it, the holidays will be here, and with them comes Giving Tuesday, which is December 1, 2020. With the pandemic and millions of people having lost their jobs this year, nonprofits are needed now more than ever. But we know many of your organizations are struggling too. Participating in a Giving Tuesday campaign will not only help your organization raise money, it will help people become more aware of the work you are already doing. It is also a great idea to help bring your community together to rally behind your mission.
We created a checklist for you to help you plan your #GivingTuesday campaign. It will outline ideas for Giving Tuesday, steps to take before starting, and what to do during and after the campaign.
Click on the checklist image below to open the PDF version if you would like to print it out.
Giving Tuesday 2020 Campaign Ideas
Make A Plan
Have a virtual meeting with your board of directors and any key staff members to discuss your plan. Brainstorm who you can collaborate with and how they can help spread the word about your campaign.
Create A Campaign Webpage For Donors
Create a campaign page for your website, and make sure you have a clear “Donate” button for people to donate online. Don’t make people search for it. Design the page around Giving Tuesday, with graphics that are specific to the event. If you have a Text to Give option, display it on the page so people know that is another way they can give to your cause.
Spread The Word
Email your people to let them know about the event, and post regularly on your social media channels throughout the next month. Share the various ways people can participate in your campaign, including ways that may not involve donating money.
Share Volunteer Opportunities
If there are ways people can volunteer remotely, such as making phone calls, sharing social media posts for wider exposure, or helping plan an online event, let them know. These are great opportunities for people to help if they aren’t able to financially give or if they happen to have extra time on their hands while they are sheltered in place.
Tell stories of how your nonprofit is giving back during this crisis, and who you are able to help. You don’t need to make it all about you, but don’t be afraid to share what you are doing. Heartfelt stories can go a long way. And don’t forget to tell stories of how people are volunteering and stepping up to help your nonprofit during this campaign. They will help people feel connected to your organization, and even more might be inclined to give.
Thank Supporters Afterward
Don’t forget to thank everyone who participated in the event, whether they donated a lot or a little, or volunteered during or before. Personalizing your messages is essential. Use people’s names, handwrite cards if you have the time, leave voicemails, or text them directly, if they have opted into receiving them from your organization. When they feel like their gift mattered enough for you to take the time to thank them, people will be much more likely to donate again in the future.
Additional Ideas For Giving Tuesday 2020
What are some additional ways your nonprofit is participating in Giving Tuesday this December? Let us know in the comments.
Giving Tuesday Checklist Webinar
Preparing ahead can help your organization maximize its impact on Giving Tuesday. Dan Kimball, fundraising expert, will show you what your organization needs to get started, along with tips and tools to make your campaign more successful.
In this webinar, we will:
- Review the checklist of a successful digital fundraising campaign
- Identify key elements for you to prepare in advance
- Show you how to customize online giving tools to highlight Giving Tuesday
Fill out the form below to access the recorded webinar for free.