Every year, nonprofits join #GivingTuesday to encourage donors to give back on the first Tuesday after Thanksgiving. The nonprofits that use Aplos are no exception and raised 819% more than the online donations made on an average day.
About 97% of Aplos customers generate under $1 million in annual revenue and 85% rely on individuals as their primary source of revenue, so a big day of giving can make a big impact in their mission. Here is a snapshot of #GivingTuesday participation by nonprofits using Aplos:
Best Examples Of #GivingTuesday Fundraising
Here are a few examples of how Aplos customers leveraged #GivingTuesday for their organization.
- Used inspirational quotes and presented clear goals for their organization as a fundraising strategy
- Gave donation examples ranging from $10–$50 to remind donors that even a small amount makes a difference
West African Vocational Schools
- Collected 26 gifts totaling $7,962 in donations
- Used urgency on social media by counting down to #GivingTuesday, and provided specific examples of how the donations would benefit their mission (building a school)
- Utilized a donation match to drive more donations
- Thanked their donors and shared the total raised the following day
Why #GivingTuesday Works
#GivingTuesday has sparked an online giving trend with convenience and excitement for donors who want to put more heart into year-end giving. It’s easier and faster for organizations to reach a wide variety of demographics, especially young and more established donors who are jumping on the #GivingTuesday movement for a good cause.
If you are interested in fundraising software and leveraging #GivingTuesday for your organization, check out Aplos Donor Management and see how it can work for your organization.
Megan DeCosta
Megan helps lead the marketing department in Email Marketing, Lead Generation, and Public Relations.
