donor management

A matching gift program can be a great way for a nonprofit organization to maximize individual donations and corporate giving. But what is donation matching? Donation matching programs refer to…

Donor retention is a critical component of fundraising. But what does it mean and why should you care? If you have a high donor retention rate, it means more people…

Imagine this: you donate to a cause, and the nonprofit organization spends all of its time asking for more money from you and thousands of donors like you. Don’t they…

Having a plan for donor acquisition, retention, and upgrade is essential for fundraising campaigns and any nonprofit organization. The donor lifecycle is a multiphase process that helps nonprofits identify and…

Nonprofits and other organizations are always looking for new ways to cultivate relationships with their donors, but they often don’t know where to start. In this article, we’ll explore the…

It’s a joy for a donor to support an organization they believe in, and having a positive experience when giving can make someone want to donate again in the future.…

Nonprofit email marketing is a big facet of any successful organization, and is key when it comes to the strategy of nurturing potential donors. It allows you to educate, update,…

It’s important when you use nonprofit email marketing or social posts that you establish rapport by engaging in consistent messaging.

Every nonprofit wants to build an audience of people who care deeply about the nonprofit’s message. The most meaningful relationships they can make are ones that last years, where the…

Giving Tuesday is almost here, but you haven’t prepared anything for a campaign yet, and you need some ideas now—preferably ones that don’t require a time machine. Can your organization…