Special guest, Eric McCormick, President of McCormick Marketing, joins us for this webinar. He has 18 years of experience in advertising and media. Recognized by various organizations for ethics, leadership, and creativity, Eric uses his experience to help your organization navigate the digital marketing world.
During this webinar, we will discuss ways to implement a digital marketing strategy for your nonprofit, including:
- Email campaigns
- Text to Give programs
- Using social media
- Optimizing your website
- And more
It all starts with your nonprofit’s website. You need a place to send people for more information. A website will also allow you to tell stories in different ways, such as written on your blog, through photos and videos, or through infographics. Keep your content timely and compelling. Don’t let it get out of date, and don’t forget to optimize the pages on your website for search engines so you can drive traffic there.
When you schedule social media posts, consider the time of day and week to increase the likelihood that your posts will be seen. Post often enough that you can increase awareness organically, but also maintain a level of quality in your posts. And make sure you send people back to your website.
