In just a few years, Giving Tuesday has gone from a small fundraising event to an all-out social media movement. Founded in 2012, it was developed to encourage charitable donations immediately after the major holiday shopping days. But what happens after Giving Tuesday? How do you retain all the donors you gained since then? Special guest Steven Shattuck joins us from Bloomerang to share his knowledge.
During this webinar, we will discuss:
- Best practices from around the globe
- Effective tips and tools so year-end giving is successful
- How to increase donor retention
- Strategies for the next campaign