Peer-To-Peer Fundraising

Peer-to-peer fundraising is an easy and low-cost way to raise money. This type of fundraising is great for local and national nonprofits, but it's also an easy way to raise money for personal projects, like graduate school, personal debt, or even a honeymoon.

Anyone can use peer-to-peer fundraising, but it takes deliberate planning and effort to turn your idea into a successful campaign that generates income. We will cover some of the basics you need to know to start planning a peer-to-peer fundraiser.

Definition of peer to peer fundraising

What Is Peer-To-Peer Fundraising?

Peer-to-peer fundraising, also known as person-to-person fundraising, is the act of asking friends, family, and colleagues to donate money to support your cause. Peer-to-peer fundraising is popular among nonprofit organizations. You need to remember that if you're passionate about a cause, and you're doing things right, people will support your organization because they like what you're doing.

It's amazing what you can do with a small team and a very small budget. Peer-to-peer fundraising is an easy, low-cost method to raise money for a cause you believe in. The idea is simple: you just reach out to your network of friends and family, and ask them to support your cause by making a donation.

Peer-to-peer fundraising is great because it allows you to reach out to your existing community to raise money for your cause. It also allows you to scale and grow your fundraising efforts. Peer-to-peer fundraising works by having your existing supporters donate directly to a campaign, increasing the visibility of the campaign and the amount of donations.

This type of fundraising is beneficial to both the nonprofit and the donor because the donor gets to see exactly where their donation is going and how it will benefit the cause. The internet and social media channels have made peer-to-peer fundraising easier than ever for organizations and causes, democratizing fundraising and making it accessible to the masses.

For many nonprofits, one of their goals is to fundraise from a lot of different sources. This is called diversified giving. Peer-to-peer fundraising is an effective way to draw in a large number of small donors, which is why it's such a great strategy.

Peer-to-peer fundraising is a great way to scale your relationship-building efforts. By using peer-to-peer fundraising, you can tap into the networks of your current supporters and have them reach out to their friends, family, and colleagues to help them donate as well.

Your supporters are your best salespeople and the most important people in your operations. They're your biggest advocates and your biggest fans. They'll spread the word about your mission, and they'll help increase awareness of your organization in their networks. They're your bridge to new supporters and donors.

Types Of Peer-To-Peer Fundraising

Peer-to-peer fundraising can take many forms and can be adapted to your organization's needs. Here are some of the common methods of peer-to-peer fundraising for nonprofits.

Online Peer-To-Peer Fundraising

An online peer-to-peer fundraising campaign is a great way to get people to donate to your cause and help reach your fundraising goal. Think of it like Kickstarter, but for nonprofit organizations.

Fundraisers are all about raising money and creating a sense of community around your cause. The first thing you need to do is set a fundraising goal. This will let your supporters know how much you need to reach your overall goal for the event. Track the goal of your peer campaign on your personal fundraising pages so donors can see your progress.

There are many different ways to run an online campaign. You can run an online peer-to-peer fundraising campaign for a single giving day, or you can run a longer campaign that spans several weeks or months. It's important to be consistent in your messaging and to keep your messaging consistent with your branding.

Peer-To-Peer Fundraising Events

Peer-to-peer fundraising events are an excellent way to get people to start talking about your cause by giving them an experience that they can share with their friends and family. There are a number of peer-to-peer events that may be a fit for your organization, such as:

  • Walk-a-thons and fun runs
  • Bowling nights
  • Golf outings
  • Bingo games or Monte Carlo nights
  • Dance competitions

When it comes to running an event, you have to make sure you have all your bases covered. This means you should have a way to collect registrations and donations, and then be able to easily process these payments.

DIY Peer-To-Peer Fundraising

DIY fundraising is often an effective way to bring in revenue for a cause or charity, and it's a lot of fun for the people who are raising money. It's a modern twist on the old-school bake sale or car wash because it involves getting someone else to fundraise on your behalf, rallying support for a cause.

Think of events like the 2014 ice bucket challenge for ALS. This grassroots effort raised millions of dollars and spread enormous awareness for the disease. All it took was for public personalities and performers to rally their fans and supporters by delivering on a fun challenge and encouraging others to join in.

As another example, YouTube personalities and organizers on other streaming platforms often collect donations while performing their shows for their fans. Volunteer fundraisers at the Awesome Games Done Quick event raised $2.7 million in 2021 for the Prevent Cancer Foundation using this fundraising method.

Peer Fundraising Software

To track and manage your peer fundraising campaign, you can utilize one of the many popular peer fundraising software solutions for your nonprofit. Just like any other fundraising effort, you'll need to record the financial results of your peer-to-peer fundraisers, including all dollars collected through your events and online donation pages.

Peer fundraising software makes this effort far simpler so you can focus on your peer fundraising campaigns. Set your organization up for success with the resources it needs to conduct efficient, beneficial peer campaigns to maximize your fundraising efforts.

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