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What Is Giving Tuesday?

by Eric Burgess

A Global Day Of Giving

Celebrated on the Tuesday following Black Friday and Cyber Monday, Giving Tuesday is a global day of giving. Fueled by the power of social media and online collaboration, it has continued to grow. According to givingtuesday.org, the day “kicks off the charitable season, when many focus on their holiday and year-end giving.” It has become a movement that celebrates giving and philanthropy.

The Beginning Of Giving Tuesday

Giving Tuesday started in 2012 with the 92nd Street Y and the United Nations Foundation. It was a direct response to commercialization in the post-Thanksgiving weekend because of the consumerism of Black Friday and Cyber Monday. Not long after, a team of influencers and founding partners collaborated to shape, grow, and strengthen the movement. It now connects diverse groups of people, communities, and organizations around the world. In 2015, over 700,000 people in over 70 countries helped raise over $116 million.

Join The Movement

Official charitable organizations—501(c)(3)s in the U.S.—with specific initiatives, or for-profit businesses, schools, or religious or community groups committed to spearheading a project benefiting at least one registered charity, can register on the website. Then people can find a cause by searching a map for Giving Tuesday initiatives in their area. The site also offers resources, such as the social media toolkit, proclamation toolkit, and a planned giving toolkit.

For more information, go to the Giving Tuesday website to learn what is happening in your area and how you can participate. #GivingTuesday


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