Tips and Tricks to Optimize Year-End Giving Strategies

The biggest giving months of the year are upon us. As you are beginning to draft up and prepare your year-end giving strategies, it’s important to think outside the box for ways to optimize your campaigns to the fullest. Most year-end giving tutorials cover more basic level ways to get started. Our webinar will go into further detail on some of the more technical, (and in our opinion) more useful tools to better optimize your efforts so that you can make the biggest impact and surpass all of your goals.

Here are some helpful links mentioned in the webinar:

Email Appeal Example:

Letter Appeal Example: BasicAppealLetterTemplate2014

About Our Presenter:

Dan Kimball - Tips and Tricks to Optimize Year-End Giving Strategies Webinar






Dan Kimball is a seasoned fundraiser with twenty years of experience in strategic fund development and nonprofit management. He’s currently developing Aplos’ Donor Management Platform to help nonprofits connect with (and cultivate!) their donor base.

“Fundraising is a relationship business.”


Megan, the wearer of all hats at Aplos, helps lead the marketing department in Email Marketing, Customer Appreciation, Public Relations, stocking the office fridge, and reveling in her title as Head Lunch Decision Maker for staff lunches. She has a passion for helping others and has a special place in her heart for making others feel appreciated. In her spare time she enjoys torturing her significant other with more DIY projects, writing fiction, reading, and binge watching Netflix.

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