When it comes to donor management and retention, it can be difficult to differentiate between participants and true event donors. While fundraising events can be entertaining for people of all types, that’s not exactly the point of them, is it? At the end of the day, nonprofits need people around who are willing to support their mission beyond the initial event.
Not everyone at your event will end up being your most invested donor. Some people will attend an event because it sounded fun and exciting. Some may attend because a friend invited them to participate. But others are motivated to join because they truly care about the mission of the organization. Identifying donor prospects is crucial for your nonprofit because when you can find someone who is passionate about your cause, they are more likely to become loyal, long-term donors.
So how can you tell the difference between someone who is just attending a fundraising event and someone who will donate to your organization on a regular basis? Watch this 5-minute video to from Aplos to learn more about donor prospecting.
For help reaching new donors and retaining the ones you organization has, check out Aplos Donor Management Software. Communicate with your donors, track donations, and utilize fundraising tools all in one place.