Learn who your donors are so you can increase donor retention for your nonprofit. Beyond knowing people’s names and ages, who are they to your organization? Are they one-time givers? Are they recurring donors? How invested are they in your mission? Find out so you can better manage those relationships. We’ll discuss how to evaluate your donors in this 5-minute video.

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If your nonprofit is serious about donor retention, then Aplos Donor Management Software can help. Welcome new donors, re-engage those on the edge of leaving, and always make your loyal donors feel appreciated. Leverage your dynamic donor database so you can track communication activity, notes, and giving history all in one place. Then you will know who your people are and how best to communicate your mission to them.

See volunteers who haven’t donated this year, people with outstanding pledges, or a list of your major donors. This will help you identify important groups of supporters for donor prospecting and more effective fundraising.

Plus, donation batches automatically appear in your bookkeeping without double entry. Aplos tracks all gifts by donor and purpose, and each donor receives an email receipt with zero work required. You can also quickly prepare monthly, quarterly, or annual giving statements with a single click.