Giving Tuesday 2025 Resources for Nonprofits

Q: How does Aplos help manage the financial data from Giving Tuesday donations?

Aplos records and organizes the high volume of transactions from your Giving Tuesday campaign. Using integrations or import tools, donation data from platforms like Raisely can be entered into your books for a clean and auditable record.

Q: Can I track restricted funds from our campaign?

Yes. Aplos specializes in fund accounting so you can designate and track donations for specific purposes to ensure compliance and transparency.

Q: What kind of reports can Aplos provide to our board after Giving Tuesday?

Aplos produces key financial statements such as a Statement of Financial Position to show how restricted funds were designated.

Track, allocate, and report every Giving Tuesday dollar with accuracy and transparency.

Giving Tuesday Resources

What is Giving Tuesday?

Giving Tuesday is a global day of generosity that takes place every year on the Tuesday after Thanksgiving. It marks the start of the holiday giving season and has become one of the most important fundraising days for nonprofits and churches.

Why does Giving Tuesday matter financially?

Nearly one-third of annual donations happen in December, and the surge of activity on Giving Tuesday often sets the tone for year-end giving campaigns. The funds raised in this single day can help balance budgets, launch new programs, and ensure long-term sustainability.

5 Keys to High-Converting Giving Tuesday Campaigns

Lead with emotion

Your campaign's first impression should be bold and visual.

Design for mobile

Mobile traffic accounts for 50% of site visits but only 30% of Giving Tuesday donations. Reduce friction for mobile users.

Keep it short

Removing unnecessary fields on input forms can increase conversions by up to 44%.

Make it feel real

Donors give more when they see their impact.

Reduce friction

Use bold buttons, pre-filled amounts, and fast landing pages.

The Importance of Giving Tuesday

Giving Tuesday 2025 is a critical event for a nonprofit's financial health, demanding impeccable tracking and stewardship. Proper accounting during this high-volume period is essential for maintaining donor trust and ensuring compliance.
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Aplos is designed for these surges, helping you accurately track every donation and manage funds. By accounting for every dollar, you demonstrate financial integrity and build trust with your supporters.

‍Frequently Asked Questions

Giving Tuesday 2025 FAQ

How does Aplos help manage the financial data from Giving Tuesday donations?

Aplos is designed to accurately record and organize the high volume of transactions from your Giving Tuesday campaign. Using integrations or import tools, you can ensure all donation data from platforms like Raisely is correctly entered into your books for a clean and auditable financial record.

Can I track restricted funds from our campaign?

Yes. Aplos specializes in fund accounting, allowing you to easily designate and track donations for specific purposes, ensuring compliance and transparency.

What kind of reports can Aplos provide to our board after Giving Tuesday?

Aplos creates key financial statements, like a Statement of Financial Position. These reports prove fiscal responsibility to your board by clearly showing how restricted funds were designated.

How do I reconcile my Giving Tuesday donations from different platforms in Aplos?

Aplos connects with fundraising and donor management systems to make reconciliation simple. By integrating with platforms like Raisely and Keela, your donation data flows directly into your books, ensuring your financial records are accurate and always up-to-date.

Giving Tuesday 2025: Accounting & Reporting

$3.6B donated to charities in the US alone in 2024.

Join the global movement with 90+ countries involved.

2x-4x the normal transaction volume.

What is Giving Tuesday?

Why does Giving Tuesday matter financially?

Driving Donor Trust This Giving Tuesday

Creating your Giving Tuesday Campaign

The Giving Tuesday 2025 Playbook

Giving Tuesday Email Guide