Peer-to-Peer Fundraising: Nonprofit Glossary

Peer-to-peer fundraising is a strategy where supporters of a nonprofit raise money on its behalf by creating their own fundraising pages and reaching out to their personal networks. This decentralized approach leverages individual relationships, enabling organizations to expand their reach and acquire new donors. Often used for events, campaigns, or challenges, peer-to-peer fundraising encourages friendly competition and storytelling, motivating participants to share their connection to the cause. Nonprofits can provide resources and templates while tracking progress and recognizing top fundraisers to keep participants engaged and inspired.

Key Takeaways

Leverages supporters' personal networks to raise funds
Expands reach and donor base for nonprofits
Often used for events or time-bound campaigns
Encourages supporter engagement and storytelling

Why It Matters

Real World Example

A local animal shelter launches a peer-to-peer fundraising campaign for their annual 5K run. Supporters sign up to participate and each is given a personal fundraising page to share on social media and via email. Participants tell their own stories about why animal rescue matters to them and ask friends and family to donate toward their goals. The shelter tracks top fundraisers and progress in real time, offering prizes for the highest earners. By the end of the campaign, not only is the fundraising goal exceeded, but the shelter has also gained many new donors and increased community awareness.

How Aplos Helps

Bring your fundraising and accounting together with Aplos and Raisely. With Raisely, your supporters can create personal fundraising pages, join teams, and share your campaign with their networks. Your organization can customize campaign pages, track progress, and celebrate fundraisers along the way. Connect Raisely to Aplos to bring supported fundraising transactions into your accounting system, helping your team keep donation and fund accounting records aligned.

Frequently Asked Questions

What is peer-to-peer fundraising?

Peer-to-peer fundraising is when nonprofit supporters raise donations from their friends and family using personal fundraising pages.

How does peer-to-peer fundraising benefit nonprofits?

It expands the organization's reach, attracts new donors, and increases fundraising potential by leveraging supporters' networks.

Can I track individual and team fundraising progress with Aplos?

You can track individual and team progress in Raisely, Velora’s fundraising platform. Raisely connects with Aplos, so supported fundraising transactions can flow into your accounting system.

What types of campaigns work well with peer-to-peer fundraising?

Events, challenges, and time-bound campaigns, like runs or Giving Days, are ideal for peer-to-peer fundraising.

Peer-to-Peer Fundraising

DEFINITION:

Key Takeaways

Why It Matters

Real World Example

How Aplos Helps

Frequently Asked Questions

What is peer-to-peer fundraising?

How does peer-to-peer fundraising benefit nonprofits?

Can I track individual and team fundraising progress with Aplos?

What types of campaigns work well with peer-to-peer fundraising?

Make your accounting work for your mission today

Peer-to-Peer Fundraising

DEFINITION:

Key Takeaways

Why It Matters

Real World Example

How Aplos Helps

Frequently Asked Questions

What is peer-to-peer fundraising?

How does peer-to-peer fundraising benefit nonprofits?

Can I track individual and team fundraising progress with Aplos?

What types of campaigns work well with peer-to-peer fundraising?

Related Terms

Make your accounting work for your mission today