Glossary
Nonprofit Specific

Strategic Plan

By: Alec Hollingsworth
Updated:  
June 16, 2025

DEFINITION:

A strategic plan is a multi-year guide that sets a nonprofit’s mission, goals, and strategies for achieving measurable impact.
A strategic plan is a formalized roadmap that outlines a nonprofit’s mission, vision, goals, and the specific strategies needed to achieve them over a defined period, often three to five years. This document serves as a guide for decision-making, resource allocation, and performance measurement. A strategic plan typically includes an analysis of the organization’s strengths, weaknesses, opportunities, and threats (SWOT), clear objectives, action steps, and metrics for evaluating progress. By involving staff, board members, and stakeholders in its development, a strategic plan helps ensure organizational alignment, accountability, and adaptability to changing environments. Regular review and updates are essential to keep the plan relevant and effective in advancing the nonprofit’s mission.

Key Takeaways

  • Outlines long-term direction for the organization
  • Aligns resources and activities with mission-driven goals
  • Involves key stakeholders in planning and execution
  • Includes measurable objectives and regular progress reviews

Why It Matters

It sets clear priorities and provides direction for a nonprofit’s growth and impact.

Real World Example

Imagine a youth mentoring nonprofit aiming to expand its reach. Through a strategic planning process, the organization identifies its mission to serve more at-risk youth, sets a five-year goal to double the number of participants, and maps out strategies like developing new community partnerships and securing additional funding. The plan includes annual targets and assigns responsibilities to staff and board members. Regular progress reviews help the organization adjust its tactics and measure impact, ensuring its efforts remain aligned with its mission and the needs of the community.

How Aplos Helps

Aplos enables nonprofits to track progress toward their strategic goals by aligning financial reporting, budgeting, and program management tools with their strategic plan. Using Aplos, organizations can easily monitor key performance indicators and ensure resources are allocated according to their strategic priorities.
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Frequently Asked Questions

What is the purpose of a strategic plan in a nonprofit?

A strategic plan provides direction, sets priorities, and ensures all efforts are aligned with the nonprofit’s mission and long-term goals.

Who is involved in creating a nonprofit strategic plan?

Typically, board members, staff, and key stakeholders participate to ensure diverse perspectives and buy-in.

How often should a strategic plan be updated?

Most nonprofits review and update their strategic plan every three to five years, or as major changes occur in the organization or environment.

How does a strategic plan differ from an annual plan?

A strategic plan sets long-term direction, while an annual plan details specific actions and budgets for a single year within that framework.