Capital Campaign

A capital campaign is a targeted fundraising effort designed to raise significant sums of money within a defined timeframe for a specific purpose, such as constructing a new building, renovating facilities, or acquiring major equipment. Unlike annual giving campaigns, capital campaigns are typically large-scale, multi-year initiatives that involve extensive planning, donor cultivation, and often include a quiet phase to secure lead gifts before launching publicly. These campaigns require strategic communication, dedicated leadership, and detailed tracking of pledges and gifts to ensure success. Capital campaigns often complement but do not replace ongoing fundraising and operational support activities, and they play a crucial role in advancing an organization's long-term mission and capacity.