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A matching gift is when a third party, usually an employer, matches an individual’s donation to a nonprofit, increasing the total gift amount received by the organization.
After an employee donates to a nonprofit, they submit proof to their employer, who then verifies the donation and sends a matching amount to the nonprofit.
Most 501(c)(3) nonprofits are eligible, but eligibility depends on the employer’s matching gift policy and requirements.
Aplos allows you to record and track both original and matching donations, making it easy to report on and acknowledge these contributions.
Promoting matching gifts can increase donation amounts and encourage more supporters to give, maximizing fundraising potential.